Starting with their January advertisement in Model Railroader, it is a “statement of policy by the new Scale-Craft owner” the main points of which were:
1. “…establishing manufacturers’ representatives as our direct contact with the hobby dealers who serve you.”His OO layout was mentioned in the 1946 series, where another photo may also be found. Under the heading “why you should consider OO for your layout” he offers this testimonial in a letter dated January 11, 1947.
2. “Pushing to completion … our line of improved postwar locomotives.”
3. Products will be available through dealers or direct.
4. “Our heart will continue to be in OO gauge and we will give it every effort for improvement.”
Dear Mr. Douglas,The March S-C ad in MR notes they have OO “for immediate delivery” and April focuses again on OO, with the heading “Why you should consider OO for your layout.” The answer: “Detail.” The photo is a close-up of the underside of the OO hopper car. What is not mentioned is visually this photo tells nothing new really, this model has been on the market since 1937 with no visible changes.
I could fill a book with reasons for my choice of OO gauge, but here are the essentials.
First of all, I wanted good operation. In OO, with its substantial engines and cars, I got large powerful motors, smooth at all speeds and trains that held the rails.
Secondly, I wanted a railroad in which I could perform all normal functions within a small area. Here OO has proved ideal for, though my system is larger than many in O gauge, trains never lose their identity yet cover almost twice the mileage.
Thirdly, I wanted detail – and found OO superb. Most of the detail that goes on the largest models came with the kits in OO – the rest was easy to add.
Last, but far from least, the cost is very low. The little difference between OO and its smaller rivals was far more than repaid in better quality and durability.
To any modeler who wants fine appearance and real operation OO is the gauge of no regret.
OOL-617 Ten Wheeler [4-6-0, April]For more on the post-war version of the Scale-Craft reefer see this article.
OOL-620 North Western [4-8-4, April]
OOP-624-B Gas Electric coach & baggage [April]
OOP-624-P Gas Electric mail & baggage [April]
OOF-601 Stock Car kit
OOF-602 Flat Car kit
OOF-603 Tank Car kit
OOF-604 Caboose kit
OOF-605 Hopper Car kit
OOF-607 Refer Car kit
OOF-608 Refer Car kit
OOF-609 Refer Car kit
OOF-610 Refer Car kit
OOF-627 Box Car [50’] kit
OOP-611 Pullman Sleeper Car kit
OOP-612 Diner Car kit
OOP-613 Solorium – Lounge Car kit
OOP-614-A Coach kit – A-C roof
OOP-614-M Coach kit – Monitor roof
OOP-615-A Baggage Car kit – A-C roof
OOP-615-M Baggage Car kit – Monitor roof
Continuing with their advertising, the May MR ad is an open letter from Doug Douglass to “Scale-Craft Fans.” In short he concludes “We are gradually getting straightened out and we see glimmers of hope for the future as regards critical items. You O gaugers and OO gaugers are going to be well satisfied when the fruits of our efforts find their way to your dealers’ shelves.” In the June MR the theme again is detail in OO, with the focus being on the Stock car. “True to Prototype!” In July advertising looked at their O gauge trucks and couplers. The August MR ad focuses on their new Transformer-Rectifier but also notes “Visiting rails at the N.M.R.A. convention in Oakland, see our OO portable layout – try out your own locos!” They were keeping an optimistic tone in relation to OO to be sure, as reflected in their September MR advertisement. The focus again is on why you should consider OO for your layout. This time the answer was “Performance.”
During the Glendale Hobby Show and World’s Inventors Exposition recently held in Los Angeles, a Scale-Craft ten-wheeler built from a standard, stock kit by Robert P. Oates was run an average of 10 hours a day for 20 days … hauling from four all-metal passenger and baggage cars to 15 freight cars without a single failure. This is equivalent to two years operation for a locomotive on the average private layout.
1941:For more on that mystery see this article.
Every main line freight train must have its caboose, and this goes with model railroad trains as well. The Scale-Craft caboose model is all-metal throughout, and fits together like a glove on the hand. It is taken from the all-steel type, as used on the Pennsy and C.&O. Rich in detail, simple to assemble, and true to prototype, it represents long months of development. Eighteen different decalcomania sets are supplied; like other Scale-Craft kits, its parts are fully machined and ready to assemble
Every main line freight train must have its Caboose, and this goes with model railroad trains as well. The Scale-Craft Caboose has its body and cupola diecast in one piece with details faithfully reproduced. The underframe, end platform, and steps are also diecast while the laddesr [sic], and support rods are stamped brass in one piece which make for ease in assembly.
The Scale-Craft Caboose is modeled after the all-steel type used on the Pennsylvania and Chesapeake and Ohio. You will need several of these for your layout.
Speaking of mysteries, here is another. So far as I can tell there are no boxes or instruction sheets marked with Hollywood address. This leads to a theory, that most of what they sold was assembled from old stock or from parts/materials mostly produced at the Libertyville plant in 1946. I have a bit more on this in this article looking at Scale-Craft boxes.
By the end of the year the 4-6-0 and 0-6-0 were advertised widely by dealers. Looking at the big picture, prices as listed in advertising were lower than for example comparable Varney HO engines. Price was not the issue, and the new Scale-Craft owner was trying to make a go of it. But the OO market was shrinking, and HO was dominating the market.
But not all the makers and OO gaugers got that memo! When this series returns the topic will be three of the other makers that were actively serving the market, J-C, Famoco, and Eastern.
Continue reading 1947 Series